Switzerland is taking up legal action against Google over concerns of improper use of Street View. Street View is a feature on Google Maps that allow users to actually see images of the actual street depicted on the map. Switzerland complaint is about the visibility of people’s faces and license plates which were supposed to be blurred out.

This isn’t the first case filed against Google based on privacy concerns either. United Kingdom, Canada, Greece and Japan have also filed lawsuits against Street View. Google’s problems don’t stop with Street View either. They have been pulled into legal battles concerning Google Latitude, Gmail and Google Dashboard.

The common thread that connects these cases is the growing sense of privacy intrusion. With better and better indexing capabilities, the amounts of information that Google carries is reaching scary proportions. If you aren’t a mountain dwelling ascetic, chances are, Google will have some data on you stored somewhere in its massive archives.

Though Google has not really done anything that gives us reason to believe they have evil intentions, uneasiness is natural. Just the fact that there exists a repository with the most up to date information of the world and everyone and everything on it is slowly starting to trickle into public consciousness. Privacy is almost becoming a myth with each passing day.

Stopping Google from providing their wonderful services isn’t a good choice either. Making it more transparent and somehow reducing its impact on consumer privacy should be a top priority. While Google gets around to striking a good balance, users should meditate over the price at which their convenience comes.