With Google, Yahoo and Bing all teaming up with Twitter, they have finally made it in the money. Venture capital is flowing into Twitter to enhance its technology and marketers seem to be extremely happy with this development.

Now Google on its search page gives real time results for keyword searches as tweets stream into Twitter. The results constantly update, and it has its own scroll bar.

For example, a search of Michael Jackson would show up a box which constantly refreshes itself, and more messages are added which can be scrolled.

For the regular user, Twitter might not have seemed like it would be of much use, but to marketers Twitter is a treasure chest of market research. It also seems to be the new tool to deliver breaking news. In most cases Twitter updates are faster than traditional news due to direct streaming from source.

Public opinion comes streaming in from different sectors and businesses who would like to assess their brand can use Twitter effectively. This potential of Twitter has got venture capital to the tune of $100 million dollars.

Google has not made a secret of its wishes to index more and more information. It has long expressed interest in real time results and in mining data from services like Twitter. This move will be beneficial to the search engine as well Twitter or any other future real time data services. They can avoid the delays of regular news sources which update their news at a much lesser frequency. Microsoft and Yahoo have also signed similar deals using the same reasoning.

People have questioned the longevity of Twitter once it allows its content to be searched. But analysts say search engines will now literally be able to listen in on the world’s conversations. Privacy issues have been brought up many time, but the public seems to like the open approach of Twitter.